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Innovation & Design

Sesame Street Smarts

Grover. Big Bird. Elmo. Among the world's most powerful brand icons, Sesame Street's adorable mix of monsters and city folk have educated and entertained the world's youngest demographic for over 35 years.

As a brand, the Sesame Street franchise is one of the world's only nonprofits with a global Q factor enviable to even the most profitable brands.

Traveling to Egypt? Visit television's Alam Simsim. France? You'll find yourself on 5, Rue Sesame. Today, Sesame Street's ubiquitous characters educate children in over 120 countries, from Kabul to Kosovo.

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