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New Kid on the Block

Cadillac Reaching For Icon Status in New Positioning |


| Google does search ads better -- and you can take that to the bank

August 07, 2006

New Kid on the Block

Burt Helm

Hi there. Before I jump in and start blogging, I’d like to take a second to introduce myself. I’m Burt Helm, BusinessWeek’s new Marketing Editor, and I’m excited to be joining David on Brand New Day. David’s now our man in Michigan, covering both the marketing and the automotive industry as a Senior Correspondent, and I’ll be holding down the fort here in New York City. Until recently, I was a reporter for on the technology beat, covering digital media and online advertising. So don’t be surprised if my posts (at least at first) seem to have a bit of a techie’s slant on marketing. Look forward to seeing you on the blog.

12:09 PM


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