Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Businessweek Archives

New Kid on the Block

Cadillac Reaching For Icon Status in New Positioning |


| Google does search ads better -- and you can take that to the bank

August 07, 2006

New Kid on the Block

Burt Helm

Hi there. Before I jump in and start blogging, I’d like to take a second to introduce myself. I’m Burt Helm, BusinessWeek’s new Marketing Editor, and I’m excited to be joining David on Brand New Day. David’s now our man in Michigan, covering both the marketing and the automotive industry as a Senior Correspondent, and I’ll be holding down the fort here in New York City. Until recently, I was a reporter for on the technology beat, covering digital media and online advertising. So don’t be surprised if my posts (at least at first) seem to have a bit of a techie’s slant on marketing. Look forward to seeing you on the blog.

12:09 PM


TrackBack URL for this entry:

blog comments powered by Disqus