Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Innovation & Design

EA Heads to the Big Show

When Electronic Arts, the biggest sports video game maker, signed an exclusive 15-year deal with ESPN, the most recognizable name in U.S. sports, both companies said blending the interactive and traditional entertainment mediums was key to the relationship. "Madden Nation," a resultant program on ESPN2, proved so popular that it will have a second season and has inspired another similar show.

The initiatives show how in addition to integrating the ESPN brand and on-air talent into its games, EA Sports is working with the network on original programming built around its games.

Provided by GameDAILY—Your daily dose of gaming

blog comments powered by Disqus