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Businessweek Archives

Logos--They're All The Same Again. Brands Get Cute.


Innovation for the Blind from Johns Hopkins and Google. |

Main

| Innovation and Work--Do They Mix?

July 26, 2006

Logos--They're All The Same Again. Brands Get Cute.

Bruce Nussbaum

Check out this parody of cutesy, gradient-colored, vowel-lacking logos which are so hot today. Amazing what you can do in web 2.0 format, right?

And thanks to Jena McGregor at BW who covers management, did The Most Innovative Companies cover for pointing this out. Brands are getting softer, cuter, and more colorful. At least their logo representation.

04:19 PM

Creativity

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