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Innovation and Work--Do They Mix?

Logos--They're All The Same Again. Brands Get Cute. |


| China Booms For US Exports.

July 26, 2006

Innovation and Work--Do They Mix?

Bruce Nussbaum

"I have too much work to go to work." Now, think about that sentence for a moment. I sent this to my boss recently--and he understood instantly. I now find that, increasingly I am more productive, more creative at home or on the road than in the office.

The nightmare of emails, meetings, calls, "can-you's" is killing any time for thought, much less creative thought. With my Treo (which is increasingly acting like some nervous, jittery, high-strung bot, with the software bouncing around and the screen insensitive to the touch half the time--what is that all about?) and laptop, I can get out of the office and plug in whenever. In the office, the norm is being plugged in. Argh. We make a fetish of being grouped together, in a community and a conversation, to be innovative. But you have to unplug and get alone at times to make it work. At least for me. You?

05:03 PM


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My best work gets done when I get turned on by a project and decide to shut everything else out.

Posted by: Christian Reed at July 26, 2006 08:07 PM

Hear hear!

Posted by: Nick Powell at July 27, 2006 02:41 AM

It is a psychologically proven fact that distractions from a main task increase the time spent on it, and reduces the quality of the final. Pop-ups, can-you's and ringing phones have a negative effect on creative work.

Posted by: Nicolas Lehotzky at July 27, 2006 06:48 AM

I agree a 100%. For me to be innovative, I really need to focus. It usually starts with a problem I am having over a process or a system and think about how can I get to do this Better?

Just last year I completely innovated a process and saved about 70-75% of low value added work time for myself and many others.

Posted by: Pratibha Jani at July 27, 2006 08:17 PM

How about when you wake up 3 A.M. with a brilliant idea to solve a design dilema? A lot of times my breakthrough moments are drafting in the wee hours of the early morning. Now how do you clock in for those hours??

Posted by: Mary Wingren at August 1, 2006 09:39 PM

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