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Jason Calacanis, Digg Users, and the 1% Rule

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July 19, 2006

Jason Calacanis, Digg Users, and the 1% Rule

Heather Green

In a nod to the fact that 1% of the people at a social media site are the ones who are the active participants, Calacanis is offering to pay a handful of Digg, Flickr, Reddit and Newsvine users to be part of his Digg-like clone at Netscape.

I don't recall this happenining at any of the other services (Yahoo Groups, Wikipedia) where the 1% rule is so well documented. It's hard to imagine that it will work in the long run, since so much of the loyalty to these early sites seems to be motivated by a desire to create a new service and make a mark, rather than make money. Maybe it's a testament to how much these aggregation services are being propelled by early adapters.

09:59 AM

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? Social Bookmarking Rights Sold. What? from The Commerce360 Blog

There is an interesting thing about the following bit of news, which in-and-of-itself matters to almost nobody: "Jason Calacanis has offered $12,000/yr to up to 50 people in return for their 'social bookmarking' rights. Jason is offering to pay (former... [Read More]

Tracked on July 20, 2006 01:29 AM

It's been interesting watching the response from all of these social news sites. The link to his blog has appeared on both the front pages of digg and reddit (although I think it has been removed by digg's editors, it was actually _submitted_ by a reddit founder).

Adding insult to injury, reddit even customized their logo today in response to Jason's offer.

Posted by: undated at July 19, 2006 02:44 PM

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