Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Businessweek Archives

Is Crowdsourcing Really Free?

Chinese Gamers on YouTube. |


| IBM"s India Gambit Pays Off. Europe Loses Out.

July 19, 2006

Is Crowdsourcing Really Free?

Bruce Nussbaum

Is free labor really free and is crowdsourcing really without cost, asks Ideaport, a new blog for me and an insightful one.

Roger Dennis, author of Ideaport, has been in the innovation design biz for a while, working with Egg and others.

To me, he's raising a critical question here: "The use of ethnography coupled with the harnessing of customer generated product ideas sounds great and gets people excited, but in practise it’s expensive and time-consuming."

Dennis recommends a book by Anthony Ulwick--"What Customers Want."

There is a lot of blah-blah about crowdsourcing these days and the economics of it are very important. Is it really free. Is the quality really good? Is it truly creative (on that we know--lots of it is wildly creative). These are serious questions. Thanks Roger.

03:02 PM


TrackBack URL for this entry:

Listed below are links to weblogs that reference Is Crowdsourcing Really Free?:

Customer driven innovation from Chas Martin: InnovativEye

Numerous conversations around the Web focus on the power of the consumer. Customer generated innovation in products and services r... [Read More]

Tracked on July 19, 2006 09:19 PM


in the same concept, look at this website that I've just noticed This is a further step on the crowdsourcing as it aims to design and sale electronic products for the first time (it's hardware development and not software for this time). It looks promising but it's just started. I'd recommand you to join this community, who knows it can work and you can potentially earn money.

Posted by: Ventus at August 23, 2006 04:22 PM

blog comments powered by Disqus