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July 14, 2006
Attention Deficit and Strategies for Engagement
Here's a story that Rob Hof and I honchoed about the whole notion of shattering attention spans and the strategies that three companies, Nike, Efficient Frontier, and the BBC are using to engage customers.
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? Your Splintered "Attention" Please! from cgm
Heather Green and Rob Hof of BusinessWeek just published a series of provocative articles on media fragmentation and consumer attention (July 24 Edition). They surveyed a wide spectrum of firms, but dedicated special attention to BBC (...not only is it [Read More]
Tracked on July 17, 2006 06:02 AM
i got through the first paragraph, but... oh..
Posted by: schadenfreudisch at July 14, 2006 03:03 PM
You should have arranged for college credit (marketing and web development) for completing the full tour. This is one great blog posting, filled with of article(s) that have many informative directions and ideas.
I lean towards a safer controlled silo web network to control advertising to customer, now I need to work on how these of article(s) can fit into that view. Thanks for the post.
Posted by: Mike Reardon at July 15, 2006 03:47 PM