Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Innovation & Design

Budweiser Butts in on Bitburger


Fifteen companies combined to pay several hundred million euro to be named official partners of the FIFA World Cup and receive exclusive global marketing opportunities within the designated product categories. Stadium advertising, including ads in rented VIP boxes and business lounges, is prohibited. AOL Arena in Hamburg and Allianz Arena in Munich will even get ad-free names for the tournament's duration.

Anheuser-Busch was named one of FIFA World Cup's official partners and therefore received exclusive rights to market beer. But German football fans caused an uproar after learning that Bitburger beer, a longtime official partner of the German Football Association, was told to step aside. Many Germans declared that a FIFA World Cup held in Germany without beer from their homeland was unbearable


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus