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Hollywood Games

Conference Dynamics |


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May 19, 2006

Hollywood Games

Heather Green

I paid more attention to the TV upfronts this year because I wanted to learn more about Hollywood's digital offerings. One main theme that stands out is the proliferation of games tied to shows.

CBS, AOL and reality guru Mark Burnett are creating “Gold Rush” where the public looks for clues to finding $2 million in gold in shows, online, radio shows, etc. The idea is to promote CBS's properties.

NBC, as the NYTimes reported this week, has an online contest "for viewers of the returning drama 'Law & Order: Criminal Intent,' who can study clues about the murder in each episode before the episode appears on TV." And that joins USA Networks' Show Us Your Character game, where people upload videos of themsleves and people vote on them online.

Games are fun and we're in a reality game world right now. But it's rather striking that this is one of the themes that keeps popping up from Hollywood. I am sure that some of these are good ideas, but you have to wonder if game as a go-to digital strategy is something that's that game changing.

09:38 AM

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Here's a good game Heather.


* Area: outdoors or indoors (with room enough to move around freely)

* 1 rope (minimum length: 16 ft)

* 4 small bags or sacks (sandwich bags or lunch bags will work)

* 1 beach ball or frisbee, small ball, etc. (something two people might typically play on the beach)

* 1 additional rope (min. 16 ft. long marked off in 4 ft. intervals) or 5 orange goal cones or other markers to establish boundaries

* soda cans, candy in wrappers, a couple of bags of chips, or other such snacks

* 1 - 2 bags of dried beans (pinto, kidney, split pea, etc.) (The activity will work best if the beans blend in floor or ground where you will be running this activity. Paper dots can be used instead of beans if you will be doing this inside and can easily clean up the mess.)

* 1 large inner tube, tire or ball (optional activity)

* 1 kite (optional activity)

* 1 large sheet of paper or chalk board for recording data

Posted by: Jim Dermitt at May 22, 2006 10:43 AM

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