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SABMiller's Haute Aspirations


SABMiller knows about selling big brands to massive audiences. The acquisitions of Blue Sword Brewery and Miller Beer in 2001 and 2002, respectively, have helped push SABMiller into the number two position among brewers (by volume) worldwide. It's hard to find a place in the world that doesn't sell a beer made by the company. Yet SABMiller's traditional shortcoming has been in selling to the elusive premium market; the company has, for years, prided itself on making beers for the masses, whether they are in Latin America, Asia, America or Africa.


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