Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Global Economics

Sainsbury's and Skype in Sales Alliance

VoIP provider Skype has begun selling credit vouchers at Sainsbury's supermarkets across the UK.

Skype-certified handsets and headsets will also soon be appearing on the store's shelves as part of the tie-up between the two companies.

Sainsbury's commercial manager, Adam Zeiderman, said in a statement: "We think our customers will welcome the convenience of being able to purchase inexpensive worldwide internet calls when they shop. Combined with our experience selling mobile phone top-up cards, we anticipate that the system will integrate seamlessly into all our stores."

Analysts gave a mixed reaction to the news, with some doubting that the general public are ready for the VoIP revolution.

Barry Butler of telecoms analysts Juniper Research told sister site ZDNet UK: "It's good for people with a serious cost challenge like international calls, or for business but for the average person in the street, they're not going to want to have to boot up a computer to run it."

Butler added: "The bleeding edge part of the population will embrace this but there are so many other low-cost telephony [products] on offer at the moment."

James Enck of Daiwa Securities agreed that a major market for the vouchers could be found in those who currently use international calling cards.

Enck said: "It's really going to be someone who's making a lot of international calls, particularly to third world countries where the termination pricing is extortionate."

He added: "It's probably a fairly significant development in terms of growing consumer awareness of VoIP."


Analysis: Security, compliance and CRM in one

Leader: The business of innovation

Peter Cochrane's Blog: Freedom

Radioactive: Toddler telephony taps parental paranoia

blog comments powered by Disqus