Social Networking and Identity. |
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May 14, 2006
Business Week Is Launching INside Innovation.
I've been keeping it a secret but word is getting out so it's time to simply say that pretty soon you're going to see something spectacularly amazing, insightful and useful--INside Innovation. I call it IN. IN will be a deep, deep dive into the innovation/design/creativity space. It will surprise, inform and connect you.
I'll be describing the backstories to IN as we head toward launch. The first bit of news--IN is being designed by Modernista! Modernista does those great hummer ads--have fun and spend some time watching them on their site. Modernista just got a big Cadillac campaign. Gary Koepke, co-founder, was also founding creative director for Vibe magazine, that great hip-hop music mag. Senior designer Katie Andersen worked at the hot 2X4 design firm in NYC for 10 years.
More to come.
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Poor Modernista. They get a big juicy link like this one, and their home page features prominently an item from September 2005. Umm?
Does that reinforce their brand? Or do we all just say "oh they must be too busy with real client work to deal with their own presence?"
Posted by: Steve Portigal at May 15, 2006 02:35 AM