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Businessweek Archives

Sopranos Product Placement Watch: Season Six, Episode Nine

Almost any episode after the brand-fest of Episode 8 (I might have to watch that one again to re-tally all the product references, which is why it?? not yet logged herein) would be a bringdown in the product placement department. And so it was for Episode 9, in which the Most Valuable Product Placement award goes to ?? Bordeaux, for the way that Tony savored, through the entire episode, his beloved stolen wine. (Said vin also helped lubricate Christopher?? most recent fall off the wagon, but, whatever.)

Subzero. Mentioned as part of the real estate agent?? (redundant) sales pitch for Christoper and Kelli?? new house.Egregiousness: 3. The phrase ??ubzero in the stainless steel kitchen?is such a staple of house-porn and real estate foreplay, it barely registers.

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