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General Motors Gently Reminds Editors About The Size Of Their Ad Budget


??t?? clear to us that our ads are less effective in a negative-editorial environment. It is as simple as that.?

—Betsy Lazar, General Motors’ executive director of advertising and media operations, quoted in the Wall Street Journal, May 3 [sorry; firewalled].

(Guess GM won’t be trying anything like this in the near future, then!)


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