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RSS And Podcasting Turns Castrol Motor Oil Into a Media Co.

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April 21, 2006

RSS And Podcasting Turns Castrol Motor Oil Into a Media Co.

Heather Green

I was chatting with FeedbBurner and they explained how Castrol Motor Oil used podcasting and RSS to transform itself from an advertiser into a media company. It's a pretty neat little trick that I think other traditional companies can learn from.....

Castro Motor Oil decided to do its own podcast about racing, cars and oh yes....motor oil. The question was, how could they get the word out that they were doing this podcast? That's where they turned to FeedBurner and its RSS network. They put ads about their podcasts in the feeds that FeedBurner manages. The whole idea was to put them into a conversation they might not have been in before.

08:30 AM


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? WE ARE ALL THE MEDIA?? from Have Coffee Will Write

When I was editor of Aftermarket Business one the fun pieces we did each year was our annual racing issue. I got to interview people like Joe Amato and Richard Petty. Racing is a huge advertising tie-in in the automotive aftermarket and corporations n... [Read More]

Tracked on April 21, 2006 02:20 PM

Castro Motor Oil? Wouldn't that be Citgo? :-)

Posted by: Charlie Wood at April 21, 2006 09:56 AM

If it saves you time, it should work out great.

There are only so many hours in the day.

Posted by: Jim Dermitt at April 21, 2006 10:56 AM

Well add this to the list of great examples of corporate adoption. It sounds like it's getting increasingly sophisticated, too.

Posted by: Marshall Kirkpatrick at April 21, 2006 04:20 PM

in order to manage media, you'd better use Image Catalog

Posted by: tom at April 26, 2006 03:16 AM

In June 1979 our company Continental Tours, Egypt first began to set the ground arrangements for incoming group and individual tours. Initially, we dealt exclusively with American, German, British, Swiss, and Japanese groups. This gave us the experience not only in making detailed and complex arrangements, but also in striving to achieve a high standard in all aspects of tour operating. To maintain this high standard, we have ensured that the training aims and needs of our company are properly identified and achieved.

Posted by: Mahmoud Gohar at December 14, 2006 10:12 AM

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