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IDEO Makes The TOP 25 Global Innovators--Here's Why.

What Senior Execs Really Think of IBM and Innovation. |


| Infosys Makes The Top Innovators List for Asia-Pacific.

April 17, 2006

IDEO Makes The TOP 25 Global Innovators--Here's Why.

Bruce Nussbaum

IDEO was the only innovation/design consultancy to make the cut of most innovative companies in the world (it was # 15 in 2006, up from # 18 in 2005). Now why is that? There are lots of excellent design firms in the US, Europe and Asia and plenty of good innovation consultants as well.

So check out the reasons why senior managers around the world think IDEO is so hot. And let me know if you agree.

Amazing design focus.

attacking strategy/innovation from the design end

Comprehensive approach to innovation

Consistantly the most awarded product design agency

consistent redefinition of products and services

create fantastic designs instead of doing styling. They have a strong and different way of work.

Great at product innovation and using design practices.

Ideo manages innovation, a very difficult issue, and also has a sustained model.

Incredible process for turning brainstorms into product concepts. Superb at sweating the details that make products rush into the marketplace

Incredible track record of design excellence.

Innovation in very successful products and ideas is what they sell to other (generally high tech) companies

Innovation process, business intelligence, aplicability, innovative design

Leader in design

New approaches to every project. Sells the company's capabilities by disclosing methods and results in books

New products&LF;Internal process for innovation

Team work, reach and range of work.

the way they innovate

Their innovation porcess is fantastic: look at what fanatic users "Do" - not at what average user answer to surveys. Then build a cross functional team and develop by successive prototypes - not concepts and slide-ware - and test again with your users. Then look in depth at the industrialisation mechanism to ensure appropriate production qualitya nd costs.

They teach everyone else how to do it.

Use of Structured Creativity to create deep impact on the products/services

10:41 PM


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IDEO in Top 25 of BW Innovative Companies from

Bruce Nussbaum talks about IDEO as being one of the 25 most innovative companies in the world.  Ranked up there with the likes of Apple, 3M, and Google.  He goes on to list a whole pile of reasons why they were ranked 15th (up from 18... [Read More]

Tracked on April 18, 2006 04:54 AM

Is BusinessWeek Good for Design? from

I am not sure why, but I am a bit fixated on BusinessWeek magazine and how it has become a representative for design.  The struggle I am having is that most of what I read from BusinessWeek makes me question whether or not Industrial Design is... [Read More]

Tracked on April 18, 2006 05:34 PM

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