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Pluck's Syndication Moves

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April 11, 2006

Pluck's Syndication Moves

Heather Green

I did a story today for online about Pluck and a service it's launching today, called BlogBurst. It's a service that pulls together the posts of 700 bloggers and makes them available for traditional publications. Some big name traditional outlets, such as The Washington Post, Gannett newspapers, and The Austin American-Statesman, have signed up to trial the service.

It's an interesting step, but I think the last graph I wrote sums up the analysis of my story.

"Using BlogBurst to sift through interesting posts is easier and speedier than trolling the entire Net, say some publication partners. And the blog posts can be used to fill out niches, building up sections, such as travel, where it may not be feasible to hire another reporter, says Jim Debth, general manager of The Austin American-Statesman's Internet site. For some, the service may prove indispensable.

Yet as more reporters become familiar with blogging, the need for a separate syndicate service may one day seem quaint."

09:25 AM

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Well, I've shut down my feed so no chance I'll ever be on it!

I prefer an active internet where I search for things and make unexpected discoveries along the way. There's something "bubblish" imo about selecting which channels ... erm ... feeds ... that let people passively sit back and take in what they want without effort and without much thought. And with the coming wave of feed advertising, it's looking to me more and more like cable tv.

For all the interactive promise it seems that a lot of people are gravitating toward a passive medium. No thanks. I've never had cable. Don't need it.

Posted by: csven at April 11, 2006 11:39 AM

The unexpected discoveries are definetely where it's at. I actually signed my blog up for blogburst recently. They said i'm on the network but I haven't received any noticable traffic from it yet. Not sure how effective itll be but hopefully something will come from it. I liked the articcle though, useful stuff the site didn't really explain.

Posted by: Benjamin at April 11, 2006 07:13 PM

This sound like a useful tool for media type organizations. I could see it for the purpose of tracking all of the posts of one certain blogger.

It is starting to sound like a control tool to me.

It would be good for a reporter or writer in reseach a story. Where can i get it sign me up.

Posted by: PCGO at April 12, 2006 09:15 AM

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