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Federated Media's Metablog Play...Very Interesting...

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April 06, 2006

Federated Media's Metablog Play...Very Interesting...

Heather Green

I just noticed the change over at Federated Media, the blog network started by John Battelle. FM has created a metablog, initially it looks like just for tech. What is that? "Editor Bill Brazell reads all our authors' feeds and selects a mix of posts each morning for your perusal," Battelle explains. At first, I had just assumed FM would be a behind the scenes player, selling advertising for the 50 or so blogs it has pulled together.

But now you see they're putting structure around what these blogs....creating a brand...and aggregating posts to bring you to them and market them....

This fascinates me because it gets at the question I have been wondering about about people editing (our jobs basically at BW) v. automated editing (what Memeorandum does, for example). Of course, there is also a third model, community editing like Digg, where the number of votes hightlights stories or posts.

And the uber question of course, is does any one of these dominate over time? And is there a place for BusinessWeek to play in this?

11:54 AM

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I've also been watching Federated Media. Hard to miss, considering all the recent internet news blurbs. But one of the things I don't see on your list of options is a mash-up (how Web 2.0 is that, huh?) of the different kinds of content.

The way I look at it, a combination of the three - high-level edited content, auto-aggragated content, and community-edited content - could be turned into something pretty amazing. Perhaps when MSM stops thinking of recent developments in terms of "versus" (no offense), we'll have an answer to your question.

Posted by: csven at April 6, 2006 11:27 PM

9rules ( has been doing this for a while with their 9rules communities.

Posted by: Scott Kidder at April 13, 2006 10:59 AM

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