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Should BW Online match Epicurious.com?


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| NYTimes Describes Next Steps in its Redesign ?

April 03, 2006

Should BW Online match Epicurious.com?

Stephen Baker

All the talk I've been hearing about online strategies at mainstream pubs involves extending the franchise. And yet I read in today's New York Times about the brilliance of Conde Nast in creating brands independent of their paper-and-ink legacy. Epicurious.com is the shining example. It has prominent links to Bon Appetit and Gourmet, but flies under its own banner and URL. So should BusinessWeek be positioning its online channels, from auto to innovation, as stand-alones? I was going to ask the same question about this blog. But doesn't the value of this blog come, in part, from our perspective from inside BW? (even if one of us is currently lacking that perspective)

10:44 AM

BusinessWeek, mainstream media

You should get a NASCAR team together Steve.

I'd like to thank Lowes for the house plants, everybody at Coke for the Coke and the people [change hat] at Ford for the new Mustang. It's been a great season and we kept her off the wall thank God. [change hat again]

Posted by: Jim Dermitt at April 3, 2006 12:39 PM

Epicurious seems to be the darling child of the faceted classification and user exeperience crowd. Organizing BW like Epicurious would be mighty nifty. Discussion on it here: http://www.peterme.com/archives/00000063.html

Posted by: dg at April 3, 2006 01:04 PM


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