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Google Finance: Blogs Won't Get You Everything

?? Should mainstream bloggers be paid extra? Should I? |


| The Future of Advertising, According to Microsoft ??

March 21, 2006

Google Finance: Blogs Won't Get You Everything

Heather Green

In a post about Google Finance, Steve Rubel points to Charlene Li's review of the new service and notes that Google is aggregating blog posts right alongside the news. Interesting feature. But it's interesting also to read Charlene's take on the overall package.

"In the end, Google Finance is a definite improvement on existing services, but it didn?? blow me away. It felt like it was incremental improvements rather than something that fundamentally changed the financial site game."

Funny that we hear this word, incremental, so often these days with new Google services. It's not the word I would have associated with the company a year ago and it makes me think how hard it is to leap ahead when you're trying to match something that competitors already have.

Update: Om Malik writes that it's disappointing, while TechCrunch thinks there is enough here to push Yahoo forward. I would hope so.

Eric Frenchman has some good points from the perspective of an investor. "I'm not sure if I will use it as a primary source, because well, if you are going to buy stock, you should be using more information besides just news. However (and that's a big emphasis on however), I really like how they organize all available news including blogs."

09:50 AM

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?? The Google Finance Frenzy from

I don?? really feel the need to mention the launch of Google Finance on Mashable - it seems like it?? already gaining plenty of press. Suffice to say: this is a simple strategic manoeuvre to end Google?? reliance on Yahoo! Finance. ... [Read More]

Tracked on March 21, 2006 10:50 AM

Google Finance is really just a baby step. For the average investor, it lacks research and analytics that are needed to make good investment decisions. However, I love the way it integrates all available news and blogs making it superior to finance sites that only display news from sites that have feed deals in place. See more of my review at

Posted by: Eric Frenchman at March 21, 2006 11:13 AM

Thanks Eric, Will do.

Posted by: Heather Green at March 21, 2006 11:14 AM

The one thing that I noticed about Google Finance was that it has relevant blog posts along side the financial data. This seems like a good idea but I wonder if Google has thought this through. Just imagine when the next Winer vs. Cadenhead style war happens and polarizes the blogosphere. Is Google really ready to show inflamatory blogs full of rumor and hearsay along side respected financial data? I personally love the idea but I really wonder if Google realizes what they could be in for.

Posted by: Scott Lake at March 21, 2006 06:07 PM

Scott, great point. That will be a nightmare, definitely.

Posted by: Heather Green at March 21, 2006 06:27 PM

I agree with Scott. While some blogs will no doubt have some great information, others will be filled with fluff, spam, and all out stupidity.

Posted by: Shumway at March 21, 2006 08:34 PM

Thanks for the insightful article/post, Heather. I've just got two nitpicks with GFinance. (I've also complained about this at my blog.) By keeping blog posts separate from "mainstream news" sources and by relegating them to the bottom right corner of each Google Finance company info page, Google is perpetuating two unfortunate myths:

1 - The idea that blogs are always inferior to MSM as sources of financial news and information.

2 - The idea that blog posts are so fundamentally different from other news articles that the two always constitute inherently separate categories.

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Posted by: jesica wilson at July 28, 2006 01:43 PM

It's not a new idea. Another startup named Monitor 110 is selling similar services to hedge funds. That company claims that it has superior technology in fetching the most relevant infomation in blogs.

Posted by: At the Money at November 29, 2006 09:37 AM

I don't have a problem with google showing blog posts next to the regular news. For example, my site ( ) is a blog to help people find any type of personal loan or mortgage. While both news and regular static info is posted on the website, it should be listed along side of blogs and websites alike.

Posted by: Mark Cain at January 2, 2007 05:19 PM

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