Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Nike Design vs. Microsoft Design vs. Apple Design.

Wall Street Doesn't Get Apple or Innovation. |


| American Inventor

March 16, 2006

Nike Design vs. Microsoft Design vs. Apple Design.

Bruce Nussbaum

I received this comment from Chas Martin on the video parody of Microsoft designing the packaging of the iPod and want to make sure everyone gets a look at what he says. This is his quote.

In contrast to the "how to do it wrong" parody, take a look at how Nike approaches a complicated problem. This is the new paradigm! The medium is the channel. Instead of an encumbered package design, Nike takes it to the next level (again) with an innovative approach to individuation. Instead of trying to communicate all things to all people on the 6 sides of a box, Nike tries to deliver exactly what you, and you alone, want to buy. You configure it yourself and get something unique. See you yourself:

10:26 PM

nike design

TrackBack URL for this entry:

Nike iD is news??? They rolled out the original ... what? ... 5-6 years ago. You *do* know they also have a tie-in between Nike iD and a videogame, right?

Posted by: csven at March 17, 2006 03:21 PM

Thought readers of Business Week may be interested in the work of The Design Association.

The Chartered Society of Designers (CSD) has launched the Design Association, the first worldwide accreditation scheme for design consultancies and in-house design teams.

Posted by: christina onesirosan martinez at March 22, 2006 07:40 PM

Nike may have launched this a while ago, but my point was that few, if any, have recognized what a powerful paradigm they have created. There are probably numerous other examples, but in total, they make up a fraction of the potential of 1:1 interaction between marketer and customer.

Posted by: Chas Martin at March 26, 2006 06:01 PM

blog comments powered by Disqus