Wall Street Doesn't Get Apple or Innovation. |
| American Inventor
March 16, 2006
Nike Design vs. Microsoft Design vs. Apple Design.
I received this comment from Chas Martin on the video parody of Microsoft designing the packaging of the iPod and want to make sure everyone gets a look at what he says. This is his quote.
In contrast to the "how to do it wrong" parody, take a look at how Nike approaches a complicated problem. This is the new paradigm! The medium is the channel. Instead of an encumbered package design, Nike takes it to the next level (again) with an innovative approach to individuation. Instead of trying to communicate all things to all people on the 6 sides of a box, Nike tries to deliver exactly what you, and you alone, want to buy. You configure it yourself and get something unique. See you yourself:
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Nike iD is news??? They rolled out the original ... what? ... 5-6 years ago. You *do* know they also have a tie-in between Nike iD and a videogame, right?
Posted by: csven at March 17, 2006 03:21 PM
Thought readers of Business Week may be interested in the work of The Design Association.
The Chartered Society of Designers (CSD) has launched the Design Association, the first worldwide accreditation scheme for design consultancies and in-house design teams.
Posted by: christina onesirosan martinez at March 22, 2006 07:40 PM
Nike may have launched this a while ago, but my point was that few, if any, have recognized what a powerful paradigm they have created. There are probably numerous other examples, but in total, they make up a fraction of the potential of 1:1 interaction between marketer and customer.
Posted by: Chas Martin at March 26, 2006 06:01 PM