Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Innovation & Design

Dance Dance's Real Revolution

When many people think of DDR, they envision insanely precise 15-year-old rhythm-steppers sweating away at the local bowling alley. Earlier this year, Konami and West Virginia Public Schools announced a joint effort to bring the videogame workout out of the arcades and into the curriculum. The agreement will put DDR in all 765 of the state's public schools.

Enos tells that this is just the beginning, saying that it's only the "first foray" into a wider health initiative that Konami hopes will spread across the country.

"The West Virginia program is the first example of an entire state endorsing a videogame," Enos pointed out. "To be honest, I think that the news that scattered across the U.S. and even the world after the initial announcement of this program totally got all these other states and their P.E. departments and their administrations to pick up the phone and get in on the program. I think over time, this will grow into a nationwide program. We've opened up the floodgates. We expect to be spending the next couple of years trying to build this into a much larger program."

"West Virginia is sort of the first state to take the first step and say, 'We're going to do this statewide,' Enos said. "You know, it's not going to be a district here and there, it's not going to be in a high school in this city over here or an elementary school over there, or the adoption rate is up to the principal or whatever. This is like the school has recognized that this program needs to be implemented across the board, and all schools will be utilizing the product."

blog comments powered by Disqus