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Like to Make Money on Blogging? How about $1 Million

? New York Times and Edelman: A Step Back |


| Behavior V. Demographic ?

March 09, 2006

Like to Make Money on Blogging? How about $1 Million

Heather Green

Sorry I missed this, but Debbie Weil writes that tech industry researcher and consultant Charlene Li brought in $1 million in business for her company, Forrester Research, through her blogging.

Granted that blogging about blogging probably brought in companies interested in learning about blogging. And that might not last as companies figure out how to approach blogging on their own. Still, it's a nice round number to consider.

01:24 PM

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? Talk about ROI from Inside the Cubicle

How much money can you bring in from your blog?How about...1...million...dollars!!!. According to Debbie Weil that is how much in business Forrester's Charlene Li apparently brought in over the past year. She didn't do through ads, she didn't do it thr... [Read More]

Tracked on March 9, 2006 11:55 PM

SHAME ON YOU GUYS! Love Business Week, but what is up with your ads (and for ridculous, spyware dropping stupid companies, no less!) in your RSS feeds? I pay for a subscription, isn't that enough? Bring your online pub up to the standard of your print editorial, or get off the 'Net.

What a joke!

Posted by: Doyle Albee at March 9, 2006 10:40 PM

million in business for her company, Forrester Research, through her blogging

Posted by: ? ??? at March 10, 2006 03:39 AM

Nice work if you can turn a profit with a blog.

ROI is always difficult to calculate when qualitative interaction is the result. How was this number achieved?

Posted by: Chas Martin at March 10, 2006 02:19 PM

Hi Chas,

Debbie says its through business brought into the research and consulting company by her blog. So definitely, it's not that Charlene Li's blog made $1 million. It's that the company she works got new business because of what Charlene writes on her blog. I didn't verify it though, with Debbie. FYI.

Posted by: Heather Green at March 10, 2006 02:30 PM

Everybody is talking about the business potential of blogging. I have even heard it mentioned on several mainstream tv programs lately. The strength of the blogging phenomena is astounding. Blogs and the blogging community have become such a huge force that the exploitation of blogs as a marketing tool was inevitable. I wonder though whether this increasing exploitation by businesses will ultimately reduce the credibility of blogging.

Posted by: iSift at March 11, 2006 06:18 AM

thanks for the article..

Posted by: Ronit at March 24, 2006 11:57 AM

Great info. Thanks

Posted by: Nightshift at January 19, 2007 03:42 PM

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