I am currently mulling a column about the new Time Inc. launch Office Pirates, and I want to know what you think about it.
Office Pirates is bizarre and freakish and entirely un-Time Inc. All of which are conceptually very good things, given what it?? trying to do. It?? Time Inc.?? lad magazine, although it?? not a lad magazine at all. It?? a destination site for the young male office worker in need of time to kill, and has a bunch of viral videos, places for the disgruntled and seething to sound off and other very male goof-off fare.
Here?? what I want to know:
What do you think of it? Is it funny or is it just trying-to-be-funny?
Can something dreamed up and created specifically to be a viral video??he short-take stuff like ?a href="http://en.wikipedia.org/wiki/Lazy_Sunday">Lazy Sunday” that become online phenomena—work as well as the stuff that becomes viral organically?
Can a big media company make a real business around viral videos and bizarre only-on-the-Web jokes?
I’m curious to hear your thoughts.
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