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What Do We Blog About When the Story Dies?

?? French study pans all search engines |


| This Week's Podcast with World Soccer Daily ??

March 07, 2006

What Do We Blog About When the Story Dies?

Heather Green

Hilarious, almost soul searching post at RIMarkable that brings up an interesting issue for blogs following a hot story: What do you blog about when the story ends?

The RIMarkable blog is grappling with the end to the hotly fought, closely followed RIM-NTP patent case. For folks who aren't BlackBerry addicts, RIM settled the suit last week for $612 million. But the drama was rich fodder for a daily blog and about 10% of the RIMarkable post were devoted to the patent suit.

So now RIMarkable is looking for suggestions of other things to write about. "We don?? want the number of posts that we put out to decrease by 10% so now that RIM and NTP have settled what should we blog about?"

It's an interesting question, redefining your meaning after a unique story. After following the case pretty closely for us for the past four months, I'm pretty happy it was resolved. I learned a lot more about patent law than I ever thought possible and the human drama was interesting. But after a while you just had to ask, where will this craziness end! But if I had a blog devoted to BlackBerry, I would be wondering what to write about. It's a good example of the cyclical nature of some blogs.

09:40 AM

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What I couldn't understand is how they justified stressing out their users by leaving the matter unresolved. Must be because they're the only game in town, so they can afford telling their users a "patch is coming" to address the patent and dragging it out in the courts. Maybe I'm the only one that saw their greed as more important than the needs of their users and would certainly post on that. I mean, think about their brand. It's synonymous with "patent fight" and not "mobile connectivity"

Posted by: DL Byron at March 7, 2006 11:09 AM

i know many people will miss worrying about their little pop-tarts and will have to get on with their lives worrying about healthcare and environmental destruction. and i really do think RIM will miss hearing all those heartfelt stories about how people's lives will come to a screeching halt without their blackberries. they'll come out of this very well. but aren't there still patent issues to be resolved? ntp patents that are being reexamined? i think there is still a lot to blog about without the impending doom retoric.

Posted by: schadenfreudisch at March 8, 2006 11:31 AM

funny question... what does CNN, do newspapers report on when the war is over? if a blog is so monothematic that it dies because its topic vanishes, the blog dies -- or takes curious visitors on to something new. but then of course this means that blogs like all media need some hype to thrive on, doesn't it?

Posted by: Helmut Spudich at March 9, 2006 12:23 PM

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