Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Does Google benefit from faulty search?

? Questions about podcasts on Apple's iTunes |


| The quiet killer market in online ads: Placebos ?

February 24, 2006

Does Google benefit from faulty search?

Stephen Baker

I just got off the phone with Rishad Tobaccowala, chief innovation officer of Publicis Groupe Media (and now head of its new-born digital consultancy, Denuo). He maintains that Google is out to become the eBay of advertising, but with one crucial difference: "EBay makes the market but doesn't take sales," he says. "Google is the seller and the market. Eventually, someone has to wake up and say, 'This is [BS]'."

Tobaccowala also maintains that Google benefits from imprecise searches. His point: If your searches delivered the Web page you were looking for, the adjacent advertising wouldn't be nearly as tempting.

Tobaccowala was in a London restaurant talking to me, on his way to Bombay later this afternoon. He had plenty of Google on his mind. One other assertion. Given that "anything that has a high margin gets competition," he says, "the 'do-no-evil' people can protect their market only by creating a monopoly."

10:12 AM


TrackBack URL for this entry:

Listed below are links to weblogs that reference Does Google benefit from faulty search?:

? Google: Benefiting from low quality from J.D. Amer

Interesting theory on BW Blogspotting. I would have to agree, Google does benefit from this, though it may not be their intent. The same can be said for the Google Sandbox (though G denies its existence), sites are not indexed or partially indexed ... [Read More]

Tracked on February 24, 2006 01:10 PM

A better word for your headline would be "Would," not "Does."

Unless you want to flat state that Google has purposely engineered faulty search, that is.

Posted by: Michael at February 27, 2006 03:29 PM

I have found a newest idear of search engine. Please visit at:

Posted by: searchengine at March 9, 2006 12:46 AM

blog comments powered by Disqus