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Forrester Looking for Help Evaluating Blog Tools

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February 07, 2006

Forrester Looking for Help Evaluating Blog Tools

Heather Green

A collegue from Platts (an energy information service that like BW is owned by McGraw-Hill) points out that Forrester is (sort of) doing open source research on corporate blogging.

Forrester is asking people for their recommendations of corporate blogging software and services. Of course the kicker is they're planning to add this to their own proprietary research and combine the two to sell to their customers.

It's having some success. Forrester is getting some indepth responses about software and services including Bryght and JotSpot. And maybe more importantly, the commenters are detailing which aspects of software and services they need.

01:41 PM

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Tracked on February 8, 2006 01:58 PM

Forrester marketing strategy is smart. It conveys some measure of honesty. Hey, they're saying, we're going to "tap into your collective knowledge and wisdom," view it all as data and make even more money.

The results will be shared in full with you if you're a Forrester client. Everyone else can access the very blog to jump start it all for a tied-up summary of the results.

Very smart deployment of a corporate blog. This open sourceness (mindset-wise and online-wise) is dramatically changing the business landscape globally.

I really think we're headed into unchartered waters. Being open used to be a scary thing in the business world. Not so -- it seems -- anymore. The ante's been raised.

Posted by: D. Harry at February 9, 2006 01:38 AM


I'm consistently making mistakes. Please, if you could, add the apostrophe to the very first word "Forrester" in the comment sent just minutes ago. Thanks.

Posted by: D. Harry at February 9, 2006 01:49 AM

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