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Online Extra: Bio: Robert Ruffolo

BIRTH: April, 1950, in Yonkers, N.Y.

EDUCATION: BS in pharmacy, 1973, Ohio State University; PhD in pharmacology, 1976, Ohio State.

PROFESSIONAL: After a few years as a fellow at the National Institutes of Health, spent six years at Eli Lilly & Co. (LLY) and 17 years at SmithKline Beecham (GSK) in various research positions. Joined Wyeth (WYE) in 2000. Became head of R&D in 2002.

TOUGH MEDICINE: Believes scientists should be held to firm productivity goals. "People didn't like it. But I didn't care because I saw it was doable."

PIPE DREAM: To be a rock star. Played once publicly as part of a band with other aging pharma execs at a West Chester (Penn.) pub. "We didn't stink," he says. Among the selections: Hells Bells, by AC/DC.

PET PEEVE: Ruffolo was so irked by the expense of his wife's plans to buy a horse from the Netherlands that he insisted she name it Bob. Since then two others have joined the stable, Robert and Little Bob.

PERSONAL: Married, three children.

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