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February 04, 2006
How much is an ad worth on a Top Topless Beaches slide show?
I was just looking at Forbes.com. They have features and slideshows on topless beaches and luxury spas (many of them featuring topless women getting backrubs). I'm sure these features get loads of traffic. But is a page view on a topless feature at a magazine like Forbes worth as much as one on an unsexy story on Gazprom?
My bet: If you're reading about a Russian oil company, you might be more susceptible to distractions from advertisements. One of these steamy slideshows from a spa, by contrast, is likely to focus viewers on the, hem, editorial content.
We'll be learning a lot more about these differences. Behavorial advertising company TACODA is conducting experiments to track Websurfers' eye movements as they look at ads--and the firing of neurons in the brain as they process them. With this data, advertisers and publishers will be able to customize rates for each story--and, with time, each reader.
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Companies like TACODA should be band.
Posted by: cow dung at February 4, 2006 05:14 PM
" ... conducting experiments to track Websurfers' eye movements as they look at ads ..."
Wow. Once upon a time I would call this "ridiculous." Now, in this time and age, virtually nothings seems far-reaching.
Still, it's fascinating stuff, particularly noting the many ways how such data translates into concepts, devices, and technological innovations for promoting, advertising, and branding of consumer (industrial, too) products and services.
Posted by: D. Harry at February 6, 2006 07:09 AM
this is what pure capitalism encourages. Basically anyting goes
Posted by: D. Harry at February 6, 2006 07:15 AM