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Dumbing down for the work force

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January 25, 2006

Dumbing down for the work force

Stephen Baker

More feedback from the math cover. One provocative point is that companies can buy the most sophisticated analytics systems on earth. But they're worth little if their workers can't understand them. This from Matthew Roche, CEO of Offermatica, a company that tests companies' online efforts.

One of the best comments I heard recently about Math in Marketing is

from another client who said that he knew he needed to use advanced

statistics, but victory was not just making advanced statistics and

optimization possible for a quant, but to make it accessible to the

type of person he can afford to hire.

Wall Street can afford one or two quants (who are, as you know, impossible to find). Marketing lives on the back of 26 year olds making much, much less.

Of course, this means there's a giant market opportunity for companies who build sophisticated math tools for unschooled users. That's what Google has accomplished in a big way.

08:08 AM


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? Math, Marketing and “Very Old Thinking” from Chris Baggott's Email Marketing Best Practices

Al DiGuido, president of e-mail service provider Epsilon Interactive said Baggot's idea was an example of very old thinking and that software can't replace expertise when it comes to interpreting raw data.... Uhh…ever hear of Google? The quote he [Read More]

Tracked on March 10, 2006 05:09 PM

Thought's on Marketing Math From Offermatica from Chris Baggott's Email Marketing Best Practices

The following comment was posted on Stephen Bakers blog: ....More feedback from the math cover. One provocative point is that companies can buy the most sophisticated analytics systems on earth. But they're worth little if their workers can't understan... [Read More]

Tracked on March 21, 2006 10:49 AM

I think the analytical systems will be added into every business process. "Management CRM", one more on demand process that is importable into every business.

I think all management and office workers, using these analytical business process systems, will work into and out to from these analytical systems to accomplish projects larger than their everyday work.

Big bucks for the math empower, a big money business that is only now getting a foothold, it will enhance all office work productivity, with that impact into the office employment.

It then come to management's business process to add extra value from there. It is the difference of having a manager at $9 an hr, or delivering enough return to make your pay.

Posted by: Mike Reardon at January 26, 2006 04:28 AM

In big business, or any business, the bottom line is the thing that matters the most. Keeping costs down has begun to include salaries in the past decade or so. They are trying to get more "bang for the buck" and the repercussions of that are forcing both parents to either have to work or financially restructure. Going to school, furthering one's education in one way or another becomes impossible because one has to work 70 hours a week. The result is an intellectually numb workforce pool.

I am speaking from the viewpoint of someone who thought he knew it all and didn't finish college, only to later find out that he was gravely mistaken.

Posted by: Logan Wick at January 27, 2006 03:26 PM

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