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Using Academia to Help Your Business

Colleges and Universities can offer a treasure chest of knowledge to the savvy small business owner. Here are five ways to tap into that source:

1. Volunteer your company to be a business school case study. You’ll learn much in the process and get good ideas for the future.

2. Obtain management and technical assistance from one of more than 50 Small Business Development Centers. Check the U.S. Small Business Administration Web site at for locations.

3. Participate in special programs. Many colleges and universities sponsor venture capital forums, entrepreneurship centers, and family business programs.

4. Work with the business school to offer internships to graduate students.

5. Find out what a business school’s staff can offer in the way of expertise. You may locate just the right person to hire as a consultant or serve on your board.

Ken Yancey



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