Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Grain of Salt Category.....

? Blogging Backlash |


| Battlestar This! ?

January 17, 2006

Grain of Salt Category.....

Heather Green

A few blogs including Micropersuasion are pointing to a story by TV Week about the so-called iTunes effect. TV Week writes that the sale of videos on iTunes is boosting viewership of NBC's show "The Office."

I vote for a grain of salt in this analysis and I agree with TV Week's "to be sure" graph.

"Some experts urge caution in drawing a link between iTunes downloads and a show's ratings. ITunes distribution as a whole is simply not large enough to translate into a significant viewer increase on broadcast TV, said Adi Kishore, analyst with Yankee Group. 'We are not seeing the kind of volume yet on itunes that would show up in a ratings bump,' he said."

Another thing to take into account is that, even if iTunes is boosting reating, it could be simply thanks to the buzz effect around video online. And that effect could dwindle as as more video comes online.

04:32 PM

digital media

TrackBack URL for this entry:

blog comments powered by Disqus