Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Does Google's Adsense pays 78% to everyone?

? A few more math covers |


| Blogging our stories would change this blog--for better or for worse? ?

January 16, 2006

Does Google's Adsense pays 78% to everyone?

Stephen Baker

The New York Times reports that Google's AdSense pays Web publishers 78.5 cents on the dollar. (Thanks Problogger). My question: Do all publishers get the same rate? I've been told that big publishers get rates like that, while small fry get one quarter as much. Anyone know?

08:52 AM


TrackBack URL for this entry:

As for the question, I have no idea. I'm not sure of exactly how AdSense pays you or what their commission structure is or how you measure it. I saw a deal that offers content for sale which is AdSense friendly. You buy the content and you are supposed to get better AdSense results. Maybe there is more profit in selling content than than there is in selling the ads. From what I can gather keywords have a huge impact on AdSense. I'm not sure of how keywords work. I guess anything popular improves your ranking and you get higher returns based on a percentage of X. X being unknown, I don't know either. Google is making a killing and you can't game the system.

I guess you need to be an insider or something to get in on the action. It seems to be working better for some than others. One ad claims you can earn six figures blogging. You have to enroll in the course for $280.00 which may or may not work for you. It's not for me. I don't know anybody making over $100,000 a year blogging. The people I know making six figures are doing other stuff. They are all too busy to take time to blog.

Maybe you should check with Buzzmachine

Mr. Jarvis has been experimenting with different ad formats and Google in particular.

Posted by: Jim Dermitt at January 16, 2006 11:33 AM

It would be interesting transparency if Google (and Yahoo) would actually publish these numbers. I think anyone that thinks they are getting 78% of the split is delusional. I'd suggest the split is "negotiable" as we still have a dramatically inefficient market (e.g. Google and Yahoo are the primary players and they keep the information to themselves.)

Posted by: Brad Feld at January 16, 2006 12:27 PM

Well, if I already get 78 percent the idea of making any substantian money by blogging seems very far away.

Posted by: Fons Tuinstra at January 16, 2006 04:22 PM

I've guessed that Google pays out 70% to 80%, so 78% is right in there. It's a low overhead, very high volume business and there is some meaningful competition, so I don't think the figure is in the least bit delusional.

Posted by: Fritz at January 17, 2006 06:38 PM

Even they pay up to 78% to the publishers, but there's a big cheat for them to please their advertisers.

They will suddently disable the publishers accounts even without evident nor proof.

See the following letter:

====================Google AdSense wrote:

Hello ***********,

It has come to our attention that invalid clicks have been generated on

the Google ads on your site(s). We have therefore disabled your Google

AdSense account. Please understand that this step was taken in an

effort to protect the interest of the AdWords advertisers.

A publisher's site may not have invalid clicks on any ad(s), including

but not limited to clicks generated by a publisher on his own web

pages, clicks generated through the use of robots, automated clicking

tools, or any other deceptive software.

Practices such as these are in violation of the Google AdSense Terms

and Conditions and program polices, which can be viewed at:

Publishers disabled for invalid click activity are not allowed further

participation in AdSense and do not receive any further payment. The

earnings on your account will be properly returned to the affected



The Google AdSense Team


People try to send their log to google and see what exaclty coz them into trouble.

However, GOOGLE's stand reply is:

Sorry, we understand you would like to obtain detail information about the reasons for taking this action, but due to the confidential of the technology we applied, we cannot reveal it to you.

So everyone is killed without reasons!

Whatever someones maybe innocent...someones may do have click fraud....

However,,, what's the standard of google?,,, can they sure their technology used for tracking is 100% accurate? if not, will this offend the spirit of the common law we are being believe?

There are more and more victims to this program even ppl they don't involve in Invalid click actions.

Please go to yahoo or google website and try to search the keywords "google adsense disabled"

you should know that there are thousands of publishers have been victim to this program.

SO, think twice before you join the Giant' program.!


I have join the adsense program. and I do receive around $400 for the first 2 months.

Then I try to promote my website in other networks and draw around 200% more specific trafics to my site. then I can see the revenue report... is around 170% increase..

Guess what?

at the end of the month, I receive the above email from GOOGLE, then whatever I tried to explain them what happened and how I have promote the website. But they always reply it..coz of the confidential problem, can't reveal the data to me, but I do have INVALID CLICK....

So, question,... how these invalid click comes?

I am 100% sure I have never tried to click the banner ads coz I know that would be banned immediately...

who knows?...

the problem will continued...until anyone found GOOGLE's tracking system is a fool...and then it's another story...but the effort paid by sincere publishers will then still in vein...LOL

Posted by: Google Badsense at January 25, 2006 02:29 PM

There are much more cases...

Have a look here:

"This happend to us too. just after a dramatic rise in income, we got the mail, no explainaition no info. "

What a joke!

Be care not to promote your website........

Any dramatically increase will result you out of the game whatever normal or not normal...

Invalid click or Valid click...

and google have the right to cut your account, stop your money...and no proof.

Question: If google has the tools to monitor the fraud click in 100% accurate, they can simply applied and no need to have manual check....

otherwise,,, what's the standard for INVALID CLICKS?

I can see,,, there's another Sues for google soon in the aspect...for the unfair game now!

Posted by: Joshep at January 25, 2006 03:23 PM

hm...what a pitty,

it' claims me get invovled in relationships with other account involved in INVALID CLICK....and disabled my account...

but I never involve in INVALID CLICK anyways...

when I try to appeal to them,, their reply is

"They reserved the right to stop the account anytime!"

What a big joke and RUDE for this giant?

Is that they think none of these small publish afraid of being raise the case to court? coz they are about to rule the world?

?????? AdSense ?????????????????????????

????????????????????????????? AdSense ??


????????????Google ???????????????????

Google AdSense ????




?????? AdSense


????????????????????????? AdSense




??????????????? AdSense ????


Google AdSense ????

=======Obviously this reply is just a standard template but not really monitored by PPL===

what do you think?

Posted by: ray at January 25, 2006 10:30 PM

blog comments powered by Disqus