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January 14, 2006
Technorati: Yahoo or Microsoft?
Speculation is percolating that Yahoo will snap up Technorati. Michael Arrington points to Yahoo's purchases of Flickr and Del.icio.us.
But Flickr and Del.icio.us are not twins. They are tagging triplets along with Technorati, which created and popularized blog tagging in 2005. Today, the majority of blogs use tags and categories to label their posts.
A month ago, I speculated that Microsoft would buy Technorati. My thinking: With Yahoo moving ahead in the community and tagging worlds, Microsoft would hurry to land one of the triplets in an effort to catch up. Granted, this is not sophisticated M&A analysis. Arrington points to a print article in Red Herring that lists 37 signals that Technorati, as well as MeasureMap, Digg, YouTube, could be in the mix this year.
I'll stick with Microsoft, just to be show that I don't drift with the tide. One more note. A lot of people expected Technorati founder Dave Sifry to unload the company as it suffered scaling troubles last summer--just as Google was jumping into its market. I for one thought that Technorati's value and market leadership would ride a downward slope. Instead, Sifry and his team improved Technorati. It's a lot better than it was then, and I'd imagine, a whole lot more valuable. If he sees a way to continue this progress, perhaps he's not in such a hurry to sell.
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? Technorati-Microsoft? Not a Chance! from Mark Evans
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Tracked on January 14, 2006 02:14 PM
? Microsoft or Yahoo? Who will buy Technorati? from LexBlog Blog
Stephen Baker at BusinessWeek asks "Who will buy Technorati?" Baker cites Michael Arrington at TechCrunch as to the big three of tagging: But Flickr and Del.icio.us are not twins. They are tagging triplets along with Technorati, which created and popul... [Read More]
Tracked on January 14, 2006 04:37 PM
? More Technorati Speculation from Newsome.Org
The interesting thing about Stephen's latest post is that it reminds us that the price for Technorati has probably gone up now that Technorati has seemingly overcome its scaling problems and made its service faster and more reliable. Technorati is run ... [Read More]
Tracked on January 15, 2006 10:17 PM
? Technorati is bought by?? from the occasional blog
The chatter continues over who will buy Technorati. Popular opinion is that Technorati improved its service and may be looking for better price. (/me shakes - look below).
ESPN Style - the pick??ms are
Stephen Baker of Business Week: Micr... [Read More]
Tracked on January 15, 2006 11:16 PM
?? Technorati: Microsoft or Yahoo? from CrunchNotes
Stephen Baker writes that Microsoft may buy Technorati. Then I site him and write that it has to be Yahoo. He writes again defending his position. Who?? right? Probably neither of us, but this is a case study in how the blogospere makes itself k... [Read More]
Tracked on January 15, 2006 11:20 PM
?? Technorati Survey from Data Mining
Technorati is currently running an opt in survey aimed at a numbers of areas including customer satisfaction and online monitoring. Questions of interest:*Please rank this statement for you: I regularly use Technorati to monitor who's saying what about... [Read More]
Tracked on January 16, 2006 12:31 AM
Posted by: Ben Barren at January 15, 2006 09:05 PM
I don't know who is going to really buy them - or if they stay independent - but from the social side I would more expect Yahoo to buy them, it would make more sense.
While MS entered the blogging market with MSN Spaces, Yahoo still is much more connected on those topics I find important for myself in the sphere.
MS buying it would be just that: A buying of a company, not a merger of like minded enterprises.
Posted by: Nicole Simon at January 16, 2006 08:42 AM
But there's one key reason Technorati's not really part of the family: no dependents. Flickr and del.icio.us have accounts which users build over time, so because of the high switching costs, users are highly loyal.
Nothing's saying that a competing service can't read and index Technorati tags as well.
Posted by: Jon Garfunkel at January 17, 2006 08:54 PM
Microsoft Corporation is soon buying Meebo
Posted by: Steve at August 31, 2006 08:22 AM