Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Camaro Trumps Dodge Challenger


On Sunday afternoon, the floor of the North American International Show in Detroit was abuzz over the unveiling of the Dodge Challenger concept that was also on magazine covers like Autoweek and Automobile. The muscle car in red got our blood pumping. And then a funny thing happened. GM unveiled the Camaro concept. And the air pretty much went out of the Challenger.

Chrysler pretty much dusts GM on concept cars. But not this time. It was an otherwise quiet show for GM. Not much to get excited about. New Escalade? Sorry. Yawn. But the Camaro was the car that people lined up to see. Under Bob Lutz and chief designer Ed Welburn, GM’s studio hit a much needed homerun and cleared the bases.

Whereas Chrysler kind of enslaved itself to the orginal 1970 Challenger, GM updated the idea of the Camaro into a modern interpretation of a muscle car that paid homage to the original Camaro from the late 1960s without trying to redo the car.

Though Chrysler boss Tom Lasords and head PR man Jason Vines dispute my assertion that Challenger wilted after the Camaro was unsheeted, my chats with several top designers and buff book editors tell me I have it right.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus