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Any Podcasting Questions for Maria Thomas, NPR's Online Guru?

? Fortune 500 blogging wiki undercounts |


| Scathing critique of investment coverage ?

January 05, 2006

Any Podcasting Questions for Maria Thomas, NPR's Online Guru?

Heather Green

For next week's podcast on the business of podcasting, I am interviewing Maria Thomas, who honchos NPR's podcasting efforts. Would love to have suggestions of questions to ask.

For background, here's an indepth story about NPR and podcasting. It was written by Mark Glaser at the Online Journalism Review.

10:03 AM


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OK, here's one:

It seems that NPR shows are taking different routes in terms of dealing with podcasting: Some provide the full show as a podcast, with sponsor or request for sponsorship tacked to the beginning and end of the show; Others provide only a little bit of the show as a teaser to entice people to listen to the rest of the show on radio; a third group provides the service in a paid fashion through channels like Audible; and yet another group appears to completely ignore the podcasting phenomenon. Will we see a normalization towards a single model for all NPR shows anytime soon and, if so, what will that model be?

Posted by: Tristan Louis at January 5, 2006 10:56 AM

Glad to know that NPR is adopting the business model of creating original podcast content, rather than the "safer" re-purposed content for podcasts. From the technology and economic sides, how much (more) work and dollars are associated with this business model -- or does this model merely represent a fractional percentage of the cost of the original content?

Posted by: stan at January 5, 2006 06:33 PM

I am and have been a huge fan of NPR for years and I applaud all their efforts to have material available by podcast. As a podcasting consultant, I also applaud their focus on creating original material. There's nothing wrong with repurposing content if it allows your audience to engage in your message how and when they like. But what I think the business world is beginning to recognize is that the early adopters of pod/videocasting technology also liked to be reached with messages that are more personal and transparent than some "corporatese" messages have been in the past.

That said, my question is actually an invitation both to Heather and the folks at NPR; come and speak at an "unconference" I'm helping to organize called PodCamp NYC ( So this doesn't read like spam, anyone who reads this post is also welcome to come (it's free) and learn/network from a diverse group of podcasters, vloggers, bloggers and social media gurus. As it's at the New School in NYC (April 6-7) it will also have a track or two on the theory of communication in media.

I would LOVE for NPR and BW to come and share their knowledge so the "traditional" and "new" media worlds could communicate best practice ideas on storytelling, monetization or any other subject so we all can improve our craft.

And did I mention it's free?

Posted by: John C. Havens at February 7, 2007 09:56 AM

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