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January 03, 2006
Skype's Celebrity Encounter
Skype, the popular VoIP calling service, is inviting its users to call a number for a chance to win a phone conversation with band Coldplay. Basically, the users can leave a voice mail for the band, and the band members will call one fan back.
I think (correct me if I am wrong) that this is the first time that Skype has teamed up with a celebrity to promote the service. Clearly, this, along with the announcements at the Consumer Electronics Show, indicates that owner eBay is planning to take Skype to the next level -- in a big way.
Already, Skype is clearly popular enough for cool bands like Coldplay to want to do cross-promotion with it. I wouldn't be surprised if Skype does more celeb advertising in the coming months. Perhaps it will follow rival Vonage's example and start pouring millions into marketing? Could be. After all, in this business, economies of scale are key. And marketing using bands like Coldplay should be super-effective, I should think, in drawing more users to the service.
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ColdPlay has decided to use DRM on their new CD. Inside, there is a notice that you're not supposed to make any MP3 files, copy the CD, etc. Seems that they could have told customers this PRIOR to purchasing the CD. So, leave a message for the group telling them that their implementation of DRM is less than satisfactory
Posted by: Bob Roberts at January 3, 2006 06:54 PM
Erm...looks like you missed the recent Boing Boing article about the ridiculous DRM on the latest Coldplay CD. They're encouraging people to Skype Coldplay and tell them how much they hate the DRM. More here:
Posted by: Pete Cashmore at January 4, 2006 12:20 PM
Skype is a very interesting company, and you can't really doubt the things they do...couldn't they have teamed up with better musicians?
Posted by: H at January 4, 2006 08:22 PM