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Electronic paper could put blogs on Cheerios

? Transition from print to audio: learning to interrupt |


| Some Googling Aspirations ?

December 16, 2005

Electronic paper could put blogs on Cheerios

Stephen Baker

Wouldn't it be a whole lot more convenient to be reading this on the back of a cereal box? There's an interesting piece in Wired (ex memeorandum) on new electronic paper at Siemens that's so cheap that packaged goods could be wrapped in flashing ads within two years.

What's that mean? My experience with predictions says they come later, but often more powerful, than promised. So... in five years, cereal boxes could carry store advertising that not only flashes, but also offers a different set of advertisements for the home. After all, we've already bought that cereal, and that precious ad space is just sitting there on the breakfast table, immune from the TiVo zapper.

I guess I'm fantasizing to think that that space would carry blogs or other editorial content. But people do like to read cereal boxes, don't they?

07:33 AM


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Tracked on December 16, 2005 05:00 PM

You can buy fiber optic hats and clothing now.

Electronic thread could be used to weave ads into clothing. People read shirts and hats.

Posted by: Jim Dermitt at December 16, 2005 09:07 AM

I take it you haven't seen the movie "Minority Report". Highly recommended just for it's futurist vision.

Posted by: csven at December 16, 2005 10:19 AM

There are also already electronic articles of clothing being used for advertising. The MIT Advertising Lab blog covers that pretty well. Go through the archives and you should find some recent examples. Link >

Posted by: csven at December 16, 2005 12:14 PM

I certainly remember reading cereal boxes. I distantly recall one cereal box that I think had a humorous mock-newspaper on the back. Can't remember which one, but I ran across a couple of interesting sites looking for it:

Maybe it's Kellogg that should be buying Knight-Ridder....

Posted by: Rob Hof at December 17, 2005 11:32 AM

Too many people to wear someone else's cast off clothes would be distasteful, and many may say "never in a million years". BUT times are a changing, most folk are on a tight budget and really decent, quality clothes cost the earth, so buying clothes second hand makes real economic sense.

Sure there are charity and thrift shops around most street corner but the quantity and quality of goods on offer is often limited and time consuming.

For more details visit

Posted by: Who Would Wear My Cast Off Clothes? at December 26, 2006 01:51 AM

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