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Conversation migrates from BusinessWeek java story

? Should marketers focus more on the A-list bloggers? Not necessarily. |


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December 13, 2005

Conversation migrates from BusinessWeek java story

Stephen Baker

It's a hard lesson for us in mainstream journalism. Content in the blog age migrates toward the liveliest conversations. Take Steve Hamm's story on the demise of Java. It's the lead story on the BW Website, and it's sprouted a very healthy conversation there. But a far bigger crowd is gathered to discuss the story at Slashdot, where at last count it has drawn 470 comments.

So what's worth more, creating content or hosting a lively conversation?

05:07 PM

mainstream media

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I think this is what happens when one "frees up" content. It's not about "attracting" a community -- it's about being a part of lots of communities.

Posted by: Rex Hammock at December 13, 2005 06:19 PM

Slashdot does a nice job getting people engaged and discussing things. I saw slashdot@forbes which seems like something that will start a trend. Maybe bloggers will just start adding slashdot links for the comments section. You could add it here as an option and let the user decide how to comment. I'm sure slashdot would welcome the comments and the new traffic to their site.

Posted by: Jim Dermitt at December 14, 2005 09:41 AM

Content will always be king. (Yes, that's a cliche, but it is accurate.) As for the focus of the conversation, look at the topic. It's better suited to the Slashdot audience than the BW audience.

The converation will flow to whatever corner of the Web where there is the most interest. That will change. Quality content is how you attract readers/viewers day-in, and day-out. And, from a business viewpoint, where you'll be able to make a few bucks off of your content.

-- Mike

Posted by: Mike Driehorst at December 14, 2005 12:28 PM


Posted by: Arun at December 29, 2005 02:08 AM

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