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JWT's Salzman: "Brand Slut"


McCann-Erickson Wims Army Ad Biz. Good News For IPG |

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| Advantage Walmart: Giant Retailer Looking Warmer All The Time Compared with Ebeneezer Target

December 08, 2005

JWT's Salzman: "Brand Slut"

David Kiley

The New York Post interviewed JWT’s Marian Salzman (pictured above) about what she calls brand “sluts” and brand loyalists. The agency apparently did research that found that consumers switch brands more often than the ad agency thought. “People are really a whole lot more slutty about brands than we realized,” Salzman, author of "The Future of Men," is quoted as saying.

I'll have to leaf back through Salzman's book. I want to see if men are sluttier than women.

09:58 AM

crazy marketing blather and bloviations

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