Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Innovation & Design

Harry Potter and the Goblet of Fire

This latest installment about the teenage boy wizard continues to heat up the global box office, but leaves product placement in the cold. Set almost entirely in the magical world, Muggle brands do not make an appearance, which is unsurprising as each film in the franchise kept brandcameos to a minimum. Their absence makes the film's one brand shine: Harry Potter. From gummi cockroach clusters to wands, this branded entertainment juggernaut supports a staggering amount of ancillary products with an (over)flow of tie-ins that keeps fans spellbound.

Featured Brands: none

blog comments powered by Disqus