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Snowy morning in Jersey, why doesn't our school superintendent blog?

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| NBC Joins iTunes ?

December 05, 2005

Snowy morning in Jersey, why doesn't our school superintendent blog?

Stephen Baker

We're sitting around just like decades ago, listening to the radio to see if it's a snow day. (I doubt it.) Why doesn't our superintendent just blog the news? Does anyone know a good school district blog out there? I could e-mail our man the url (on the off-chance that he doesn't read this).

I'm an editor this week, which means more meetings, more late nights at work, less blogging...

06:05 PM


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Yes, it would be great to see some principal or superintendent blogs.

But, to blog school delays and closings? That's not the best use of blogs. We watch TV and listen to the radio. When my wife and I get up in the morning, we don't turn on our computer. Even if it would already be on, we wouldn't take the time to find the blog of the local school official.

We just turn on the TV.

Blogs reach a lot of people. But, when looking at the entire US or even a school district's population, it's a very small percentage.

The mainstream media still reaches more people -- esp. for up-to-the-minute information of school delays and weather.

And, that's my point.


Posted by: Mike Driehorst at December 5, 2005 07:49 PM

I re-read your post, and saw it as the news-gathering point I may have misunderstood. Maybe, for the radio and TV stations to get the delays and closings, it would be quicker for them to get the information from a blog (or a Web site), rather than the district calling them.

However, since it is the school districts' responsibility to inform the media -- and their students -- the best way to ensure that is to contact the media directly. Not post it, and have it passively distributed.


Posted by: Mike Driehorst at December 5, 2005 07:53 PM

Yes, the St. Pete Times publishes a blog by the Superintendent of Pinellas County Schools. It's at

Posted by: Julie at December 5, 2005 08:41 PM

There are tons of schools blogging. One of the best is Meriwether Lewis Elementary in Portland, OR, led by its forward-thinking principal, Tim Lauer.

Posted by: Jackie Huba at December 6, 2005 12:02 PM


the ideas aren't mutually exclusive. The supers could blog. The radio and tv stations could get their RSS feeds, as could the public. The online crowd could get the alerts through RSS, or by visiting the blog. Others could listen to the radio or visit the TV stations' Web sites. Lots of options.

Posted by: steve baker at December 6, 2005 01:00 PM

I am agreed, Radio and TV are enough for this purpose quite.

Posted by: wqe at December 6, 2005 02:57 PM

Because, like most people, he works in an ivory tower.

Posted by: Ken Leebow at December 6, 2005 09:23 PM

School districts don't blog snow days because it is better to have a single channel for emergency info. A snow day is one type of emergency, a little one.

In the event of a major emergency, radio stations are setup to send emergency info to battery powered radios even if power and phone lines are down. Computers, on the other hand, are useless for information, if either communications or power lines are cut.

For now it is better that people are used to tuning into the radio for these announcements. Too many information channels make life confusing in a real emergency.

Posted by: Adam Saunders at December 7, 2005 11:15 AM

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