Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Stop Selling to Increase Your Sales


If you want to get your prospects’ attention so they will contact you and buy from you, let them know how you can help them. Few people like to be sold, but every one of your prospects is looking for a solution — a product or service that will solve a problem or meet a need.

If you’re like most small businesses, your marketing and advertising is focused on your name, your products, and your services. Instead, shift the emphasis in your ads, your elevator speech, and your marketing copy to your prospects’ concerns. Focus on how you help your prospects get what they want, and you’ll get what you want — more clients and customers.

Charlie Cook

President and Idea Guru

Marketing for Success

Old Greenwich, Conn.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus