Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

A Misapprehension of On Demand

Am I totally wrong here, or is TiVo?? idea to make TV ads searchable a screwy misunderstanding of what on-demand is?

TiVo?? move is based around an advertiser?? ego-move??he assumption that ads are programming. They??e not. They??e pitches. They??e come-ons. They??e the noise TiVo was invented to skip. No one is going to hit a button in order to watch a Subway ad. No one watches car commercials to research their next purchase.

I read someone suggesting that the big??nly???onsumer application will be kids watching titllating beer commercials. (When I say ?? read someone suggesting,?it means “I can’t find it right now.”) Of course. It’s not like there’s a thousand places to see scantily clad women on the cable (or even broadcast) dial.

TV ads are the ad industry’s closest analogue to movies. But, unlike with movies, what gratifies agency types and marketers and what gratifies audiences is not the same thing.

blog comments powered by Disqus