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Hunt Tivo for ads? They'd better be good.

? Murrow: Today he'd seem pretentious |


| The End of Scarcity ?

November 28, 2005

Hunt Tivo for ads? They'd better be good.

Stephen Baker

The Wall Street Journal writes that TiVo's working with advertising agencies to create a service where users can search for relevant ads, or even subscribe to them. The thesis is that people will look for ads that are relevant to them.

Not many people these days look to TV ads for information. To succeed they must be entertaining. This service may work, but I'm betting it will be fed by people (like my kids) who will subscribe to funny beer commercials.

Speaking of ads, what's your feeling about ads on blogs? Do you ever click on them? Are they relevant to you? Which ones? I have to say, if they work any magic on me, it's at a subliminal level. I'm going to focus on it this week, and see if any of them reach me. I'll report if they do.

07:25 AM


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? Searching for Ads on Tivo from False Positives

Via Wall Street Journal news that TiVo Inc. is partnering with several big ad firms (Interpublic Media, Omnicom Group Inc.?? OM, Richards Group and Comcast Spotlight) to launch, next spring, a system that lets them search for commercials centere... [Read More]

Tracked on November 28, 2005 10:44 AM

?? ON RAINING ON TIVO'S ADWORDS PARADE from *michael parekh on IT*

WAIT JUST A MINUTE... There seems to be almost universal applause for Tivo's plans to introduce an Ad Words and Search for Ads program for it's digital video recorders this spring (see this Wall Street Journal story). As the story explains:TiVo users w... [Read More]

Tracked on November 28, 2005 02:29 PM

?? Can TiVo change its stripes? from

Personal video recorder company TiVo Inc. said Monday that it plans to roll out a new feature that will allow users to choose certain commercials, based on keywords, and then have them inserted into TV shows that they have recorded with their TiVo (Da... [Read More]

Tracked on November 28, 2005 06:08 PM

I predict a forking of ads into informative (think QVC) versus memetic (think Sony bouncy balls).

Posted by: Kevin Marks at December 2, 2005 02:41 AM

Few will be searching TiVo for 30-second brand-driven ads -- but infomercials (well-produced) for big ticket items? Cars and real estate? Medical related items? Sure. Especially Baby Boomers. They want to know everything about a service or product before buying.

Posted by: Chuck Nyren at December 9, 2005 07:22 PM

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