Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Teen Podcaster Gets Sponsorship

? Podcasting: The Novel |


| Peter Drucker: Great ideas, ignored. ?

November 19, 2005

Teen Podcaster Gets Sponsorship

Heather Green

Ok, so prepared to be jealous. Martina Butler, a 15-year old, just got an ad sponsorship for her three-month old Emo Girl Talk podcast from acne medicine Nature's Cure.

MobileCast Media, the ad agency that arranged the deal, is short on details, such as how much Nature's Cure is paying or how long the ad deal lasts. But MobileCast claims it's the first sponsorship to be landed by a teenager, all part of the intense interest to market to the increasingly hard to reach teen market.

Props to Butler. Still so much of this podcasting marketing seems to be about experimenting. It's hard still, with a lack of good measurement tools, to know what advertising on podcasting ads up to. Not that those tools aren't being developed, but it's still the wild west.

09:00 AM


TrackBack URL for this entry:

blog comments powered by Disqus