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Podcasting: The Novel

The towering market of the future: Anonymity |


| Teen Podcaster Gets Sponsorship

November 18, 2005

Podcasting: The Novel

Heather Green

Who knew? Well certainly not me. I just got an email from Scott Sigler, who says that he had done a podcast over the summer to serialize a book called EarthCore that he had written. Now he's serializing another book called Ancestor and it's attracting 16,000 listeners.

Sigler wrote to me because he says he hasn't been able to get any coverage in the mainstream media and he wonders why, since he think that "in two years, every major fiction book release will have a few chapters podcast for free, to expose the work and draw in buyers for the print version."

"The publishing industry is only now starting to figure out this medium, with Penguin Books putting out the first publisher podcast to promote new books. Penguin just released their podcast–-I released EarthCore in March 2005."

He's right. It's a no brainer to adopt this different technologies to market your book. But as to his lack of coverage, I can only say that because he's right, Penguin's move into podcasting makes more ripples, since the company is bigger. But we're always happy to get emails from people about these kinds of things. Everything is moving so fast it's hard to keep track of it all.

02:53 PM


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Great to see Scott and his work mentioned on this site. I am not a fan of audio books, but for some reason both of these podiobooks grabbed my interest and I can't shake it. They have Hollywood written all over them. Thanks for giving him some exposure.

Posted by: C.C. at November 21, 2005 08:10 AM

Other Podcasting Publishers:

Simon & Schuster

(scroll down to the podcast)


Posted by: Greg at November 21, 2005 12:32 PM

I don´t know if Scott Singler wrote the first podcast novel, perhaps was Paul Story with Tom Corven

In spanish you can find another audionovels in podcast


Posted by: Juan Varela at November 23, 2005 12:04 PM

Sigler is due much credit for giving something to the people that we've been waiting for. With his putting an entire novel up as a podcast he's really breaking new ground. Giving someone the opportunity to hear the book from the authors mouth is a real treat. This is something that is going to change the way that books are marketed in the future. Way to go Scott.

Posted by: Bobby at December 27, 2005 11:48 PM

Neither "Earthcore" nor "Ancestor" are the sort of book I'd normally read but I was gripped by the "Earthcore" podiobook. Sigler's done everything right in creating his podiobooks and generating interest in them: The introduction of each episode and his reading of the body of his work is excellent. He's used appropriate music and sound effects, he's made a website for each podiobook and he's interacted engagingly and effectively with the audience as the episodes have come out. By contrast, Penguin's recent effort with "A Christmas Carol" was - apart perhaps from Geoffrey Palmer's reading of it - an example of how not to do it.

Posted by: P.L.Hayes at January 14, 2006 04:16 AM

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