Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

The battle for AOL

? CSC Buyout: Bigger Than Sungard? |


| Recording industry to force consumers to buy music! ?

November 07, 2005

The battle for AOL

Steve Rosenbush

I argue today that when it comes to the battle for AOL, Microsoft may want to win more even more than rival bidder Google. (link.) Just a few months ago, Time Warner was still living down the disgrace of the AOL merger, often ranked among the worst deals in history. Investors led by Carl Icahn were pressing for a spin off of Time Warner assets. But now the hand of Time Warner CEO Dick Parsons is gaining strength. The economics of the Time Warner deal may never be justified, but the rising value of AOL's Internet advertising may help recast the perception of this controversial corporate marriage.

03:46 PM


TrackBack URL for this entry:

blog comments powered by Disqus