Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Podcasting Article: The Saga

?? In praise of misunderstandings: How they can jumpstart a discussion |


| Newspapers in trouble with youth? How about TV? ??

November 03, 2005

Podcasting Article: The Saga

Heather Green

So, I think I did as much reporting for a pair of podcasting stories in this week's magazine as for a cover. (One is on business models and the other is on corporations using podcasts to build community.)

Ok, I exaggerate. But when I first started working, I planned to do a broad story about how media companies were jumping in, along with VCs and indies, and just basically outline some of the content they're putting out and twin that with a little on how people who are interested in making money on podcasting are approaching that. So, a round of calls for a broad story for people who don't follow podcasting very closely??.e. 95% of the world.

When we pitched the story, my editor said, hey could you do something on what corporations are doing, like AFLAC or Purina? And I said sure and promptly went out and did more reporting.

And then, one Monday morning just when I was finishing up my main story, the Wall Street Journal came out with an A1 story on mainstream media and their podcasts. It was back to more reporting, because we needed to focus the story more narrowly on just the business model idea--with a focus on indies. Which is what we have here.

To be clear, this is a narrow take on podcasting. It's not about the majority of people who don't care about making money, who are doing this because they love the freedom. I am with Rob Walch at podCast411, who believes that over 80% of podcasters will never break even and only a small group, 2% to 3% will ever make money.

04:27 PM


TrackBack URL for this entry:

Listed below are links to weblogs that reference Podcasting Article: The Saga:

?? BusinessWeek Digs Deeper on the Podcasting Dollars from Media Guerrilla

Heather Green at BusinessWeek has two great pieces on podcasting appearing in next week's print issue. The first article digs into how corporate America is dipping its toes in the podosphere, while the second article illustrates how industry business m... [Read More]

Tracked on November 3, 2005 09:04 PM

?? BusinessWeek on Podcasting from Digital Tech News

Media Guerrilla's Mike Manuel reports that BusinessWeek has two articles on the ever-growing Podcasting scene. The first article digs into how corporate America is dipping its toes in the podosphere, while the second article illustrates how industry bu... [Read More]

Tracked on November 4, 2005 07:17 AM

blog comments powered by Disqus